A hands on approach to property operation
LifeStyle
Operation
Food &
Beverage
Talent
Management
Revenue
Optimization
Finance
Services
Strategic
Marketing
Technical precision, emotional connection
LIFESTYLE OPERATIONS
By addressing both the emotional and practical aspects of hotel operations, we are able to provide guests with an experience they want to enjoy again.
QUALITY ASSURANCE –Expense Controls
Capital Budget Planning
Preventative Maintenance
Secret Shops & Inspections
Sanitation & Health Accountability
Service Protocol Compliance
INFORMATION TECHNOLOGY –Systems Analysis & Procurement
Consolidate disparate, siloed data into unified analysis
Third Party I.T. Management
PCI, ADA and GDPR Compliance
IP safeguards & data governance
GUEST EXPERIENCE –Curated amenities, services and programming
Reputation Management
Optical health and safety measures
Unexpected Surprise & Delights
FOOD & BEVERAGE APPROACH
Deliver Quality: Ensuring our products and services converge at the optimal intersection between guest desire and operational capacity
Bring The Brand To Life: Providing a center of gravity that determines what trends do and do not align with the brand’s promise and guest expectations
Maximize Profitability: Combing labor expense control through employee retention and deployment of operational tools and resources
CORE COMPETENCIES
DEVELOPMENT –Concept & Brand Identity Creation
Outlet Programming
OS&E Selection & Procurement
Proforma Budgeting
Foodservice Design and Consulting
SALES & MARKETING –Website Development & Digital Marketing
Listing Management
Online Ordering Technology
Menu, Collateral and Merchandise Design
Local Outreach & Awareness
OPERATIONS –Talent Recruitment & Hiring
Training & Leadership Development
Negotiating Strategic Partnerships
Permitting, Certifications and Licensing
SOP & Template Creation
FINANCIAL MANAGEMENT –Budgeting & Forecasting
Menu Costing & Inventory Controls
Managing Time & Labor
Measuring Industry Key Performance Indicators
Financial Statement Analysis
Fulfilled employees fill hotels
TALENT MANAGEMENT
The most important company assets are the ones that leave every night and return every morning: staff is the greatest investment towards guest satisfaction.
RECRUITMENT –Assessment via Clifton StrengthFinders
Executive Interview Participation
TRAINING –Routine Operational Property Visits
Executive-Led Portfolio Conferences
Corporate-Assisted Certification Training
RETENTION –Benefits Management
Bonus Plans
Employee Travel Program
The return on reservations
REVENUE OPTIMIZATION
We incorporate the latest technology to help hotels segment their customers, forecast demand, and manage profitability in a complex landscape of distribution channels.
CHANNEL MANAGEMENT –Corporate Negotiated OTA Commissions
ROI Tracking & Cost Analysis
Multi-System Data Integration
REPORTING –Daily Pick-Up Report & Weekly Segmentation
Competitive Intelligence
Forecasting (Short and Long Term)
YIELD MANAGEMENT –Inventory Management
Daily Yield Optimization
Package & Offer Creation
GROUP & DIRECT SALES –Lead Generation & Business Intelligence
Prospecting
Local & Global Travel Consortia Programs
RATE NEGOTIATION –Profitability & Rate Thresholds
Sales Goals Management
Healthy, wealthy and wise
FINANCIAL SERVICES
We couple hands-on training of property staff with proprietary systems to maintain both the quality and efficiency of financial procedures.
FINANCIAL REPORTING –Balance Sheet
Income Statements
Sales Tax Reporting & Filing
Cash Flow Analysis
HUMAN RESOURCES/PAYROLL SOURCES –Bi-Weekly Payroll
Payroll Tax & Reporting
Direct Deposit/Check Delivery
INCOME VERIFICATION –Daily Income Verification
General Ledger Reporting
Cash & Credit Processing
Where expertise meets execution
STRATEGIC MARKETING
We excel in blending innovative strategy with efficient execution to develop and deploy successful marketing plans.
ACCOUNT MANAGEMENT –Business & Budget Planning
Seasonal Campaign Deployment
Package, Offer and Promotion Development
Paid Media Management
ADA & GDPR Compliance
Web Development & Optimization
Analytics and Reporting
Email & CRM Creation and Execution
PROJECT MANAGEMENT –Campaign Management & Execution
Planning, Resource Management and Timeline Leadership
Printing & Fulfillment
Photography & Video Distribution
OS&E & Merchandise Sourcing
CREATIVE SERVICES –Brand Architecture, Identity & Persona Development
Style Guide, Logo, Naming and Tagline Creation
Conceptual Branding Design
Executional Offline and Online Graphic Design
Copywriting & Editing
Photography/Videography Production Mgmt. & Art Direction
UI/UX Digital Enhancements
